Marketing Plan
Professional Photography
First impressions may take less than a second to form, but are said to last forever! This means that the first photos of your home must capture the viewers’ attention long enough to keep them on that page and encourage them to stay and discover more. I employ only proven real estate photographers to capture high impact images of your home that will instantly convey its value to the prospective buyer. That positive first impression will open the door to further exploration of all your home has to offer – from there, a carefully selected array of interior and exterior photographs will encourage the viewer to learn more about what this property has to offer.
True Lifestyle HD Videos
Video presentations of a property will hold a buyer’s attention longer than a photograph, especially when they are developed with top-notch production values. True Lifestyle HD Videos provide outstanding quality tours of your property, drawing viewers into your home and fostering an emotional connection second only to being there in person. Guided by an on-camera host or professional voice-over, an appealing ambiance is created, all the while providing key information to the viewer. This high-impact marketing tool is a crucial component to inform potential buyers particularly in a market environment where so much information is presented online. The dynamic nature of these exceptional videos also translates well to the range of mobile devices on the market and can keep pace with new technology as it becomes available.
Listing Brochures
Even though many images these days are viewed online or on a screen of some sort, it seems we still enjoy holding something ‘concrete’ in our hands that we can pick up and view at our convenience. Eye-catching quality brochures have been proven to be an extremely effective tool to spread the word amongst buyers and agents, and brochures still have an important role to play in a comprehensive marketing strategy. Once a potential buyer has seen your home and received a brochure, they will be reminded of your property’s outstanding features as highlighted through the selection of photos and text. With important details and contact information available at a glance, these attractive custom brochures will be an asset in conveying your home’s selling features.
Professional Floor Plans
In today’s competitive global market environment, a clear and accurate floor plan becomes a necessary component to a brochure or online information package. Many buyers know exactly what they are looking for, and require all the pertinent information to be at their fingertips as they do their research and rank comparable options. Others may have questions about how the home will suit their existing furniture or new purchases, and precise laser measure floor plans provide an excellent base for the work of interior design consultants. Floor plans can also be of critical importance to prospective buyers who may not have the opportunity to view the property first hand prior to purchase. As an integral part of your property’s marketing package, floor plans provide accurate data to build upon a positive first impression.
Professional Web Presence
In today’s real estate market, a professional web presence is essential to the successful marketing of your property. Creating superb, world-class promotional materials for your property is the first phase…communicating that information out to the world is the second phase. This involves knowing how potential buyers are conducting their search for property, and ensuring that your property captures their attention. The internet world is an ever-changing landscape, and a crucial part an effective marketing plan is to ensure sure that your listing cuts through all the ‘noise’ out there so that it is quick and easy for buyers to locate, has the correct key words for search engine optimization, and keeps the potential buyer on your page. Online materials are developed to present well on all devices, whether web-based, mobile phones or tablets.
Social Media
A strong social media strategy will keep your listing hot and active! Most people have one or two favourite social media platforms they rely on for information, and our marketing plans include a proactive social media presence to cover all the bases. Facebook, Twitter, Instagram, and YouTube have their own strengths, but common across all social media platforms is the ability to capture attention in a dynamic manner with updates, news ‘flashes’, new photos, and other alerts. You can be assured that the ‘latest’ information affecting your property, whether it is an open house announcement or an interest rate adjustment, will be posted to the appropriate social media to keep the conversation about your property current and compelling.
Organized Open Houses
Once your property is ready to be listed, the first step will be to introduce it to the community of Realtors who are actively searching for properties for their clients. Working with my extensive network of colleagues, I will invite agents to an Open House where they can enjoy refreshments while I host them on a guided tour of your home. This is an excellent opportunity to make a great first impression and share information about your home’s many features. I will answer any questions the agents may have, and distribute the customized brochures and promotional materials we have developed. This is an excellent opportunity to start booking follow up appointments for interested clients. From this positive launch, we can build your home’s exposure with private showings and public open houses.
Concierge Services
Planning a trip to our beautiful city? Please contact me to let me know what you require for your stay. I can recommend accommodations, and assist you with booking at one of our world class hotels. From the moment you arrive in Vancouver, I would be pleased to ensure that your visit proceeds smoothly, beginning with transportation from the airport and arranging the ground transportation of your choice for the duration of your visit.